When we first started, we were so eager to change everything. Not only were we going to rebuild an existing product from the ground up, but we were going to redefine navigation on a mobile device too!
There are definite gains to be had with setting the bar high. In the end, you might reach halfway to a very optimistic goal which leaves you with something great, but (and there’s a huge but here) don’t take for granted some of the things you get for free.
When being ambitious, there’s a balance that needs to be met. Redefining existing paradigms can be a huge investment and requires patience. Value your time, challenge the parts of a product that are essential to making it great, otherwise leverage existing paradigms when you can.
There were so many ideas that we were incredibly attached to but didn’t include in the app. In the end, to make a focused product you need to kill your darlings. Challenge the basic assumptions behind every idea, no matter how amazing it seems, and have complete confidence that what you build truly reflects the needs of the user.