Let's be honest. How many times have you chosen a bottle of wine, purely based on the design of its label? Ok, so we're not suggesting you lack sophistication, it's just that how can any of us ignore the creativity that goes into the packaging design?
Now a new book by wine specialist Bas Korpel and illustrator Jur Baart hopes to turn the world of wine upside down. With Burp: The Other Wine Book, the starting point isn't the differences between wine regions, grape varieties, top producers or exceptional terroir; instead, it focuses on the design and the stories behind the labels.
"The world of wine is infinite," says Bas. "Behind every label, there is a story. And we strongly believe that wine tastes better when you know the story behind it."