How Bumble’s clever design helped the app go public

Share with your friends

Lara Mendonça built Bumble’s product design team during the pandemic. Her strategy contributed to a wildly successful IPO.

Key to Mendonça’s overall design philosophy is putting women—whom she describes as “vulnerable users”—first. That might sound like a strange characterization, but consider how excruciating it can be to use dating apps as a woman. “Most of all, it’s a women-first app. We don’t hide that. It’s part of our mission,” Mendonça says. “Solving problems for women is something that will solve problems for everyone. Part of that is a principle that I believe in that when you choose a vulnerable user, instead of an average user, you are designing for more people and designing a product that will be better for people in general.”

For Mendonça, UI design is a way to advocate those values in a tangible, practical way. “Design is very good about embracing values,” she says. “The app is celebrating that women make the first move and men take a passenger seat. That sets us apart. And that’s a design decision.”

You might also like

Google’s Vibrant New Interface Makes it Super Easy to Buy from Black Brands
Google’s Vibrant New Interface Makes it Super Easy to Buy from Black Brands

Google’s Vibrant New Interface Makes it Super Easy to Buy from Black Brands

Big Review of Major UI Design Trends for Web and Mobile in 2020
Big Review of Major UI Design Trends for Web and Mobile in 2020

Big Review of Major UI Design Trends for Web and Mobile in 2020

The Rise and Fall of InVision
The Rise and Fall of InVision

The Rise and Fall of InVision

How Bumble’s clever design helped the app go public
How Bumble’s clever design helped the app go public
Credit : Fast Company

Creative Fields

Category

Tags

Weekly Updates

Access hand-picked content in your inbox every week! We won't spam you, promise!