Revamping a 30-year-old Legacy Brand - Godrej Jersey

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Creamline Dairy Products Limited (CDPL) is a leading private dairy player in Southern India with its operations spanning Telangana, Andhra Pradesh, Tamil Nadu, Karnataka, and Nagpur in Maharashtra. Its products have been sold under the brand name `Jersey’. Since its inception in 1986, the company has been growing consistently and adding various products to its diversified dairy portfolio.

With the evolution of the brand in mind and its recent association with the iconic brand Godrej, NH1 Design helped Jersey forge a new and improved brand identity and packaging system. The new design language stays true to the brand’s decades-strong legacy while incorporating the promise of trust and good quality personified for over a century by Godrej.

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